How to increase your in-house sales through your app
Written by Antonia Sano | 6.October 2021
Your app is the perfect go-to touch point to communicate with your guests. But are you taking full advantage of the knowledge it provides you about your guests already? Utilize these insights into the interests and behavior to push your in house sales to the max!
The analytics page of your backoffice gives you extensive information about the behavior of your guests within the app. Which pages are visited particularly often? Which interest filters are selected? When do your guests use your app?
All of these are valuable insights that you can use to create specific content and, most importantly, to deliver more frequently requested activities, events or conferences.
Click on the section “Analytics” in the backoffice menu on the left to view this data. You can specify a period of time for which the analytics data will be displayed by using the date picker at the top of the page.
If you know which content or activities are particularly popular with your guests, then you have a number of options for communicating these to your guests. One option are the customisable app features: Let’s say your guests are particularly interested in yoga, then promote your upcoming yoga retreat through the app features! Create an eyecatcher on the start page of your app that allows you to direct your guests to sign up for that retreat!
Navigate to the menu section “Hotel” in the backoffice and click on “App features“. Here you can adjust the start screen of your app to your own needs by rearranging the order or disableing certain app features. But you can also prominently highlight your relevant content by creating own app features from the dropdown menu.
To stand out even more, you can also create multiple app features that link to the same retreat for more visual prominence. To do this, it’s best to split an image into the corresponding number of parts and upload them separately, creating a cohesive overall image.
Please note that this option is not available to all venue users. If this is the case, please contact your brand manager who will provide you with more information on that.
If you would like to keep your app start as it is, then use the promotion button as an alternative. This button offers you the possibility to link to internal or external content with a highlighted button. It is especially useful if you want to promote last minute offers or certain services. The best part: Not only the content, but also the color design is 100% up to you.
Again open the section “App features” but this time select “Promotion button (Website/Deeplink)” from the dropdown menu. In the next step, add content and choose the font and background color for your individual promotion button.
Incoming bookings are especially valuable to you, as they express a clear interest by your guests. This offers a lot of potential: Combine your bookings with a shopping cart! Shopping carts can be attached to activity bookings, directory bookings and bookings through offers. For example, when a guest books a spa treatment, you can display various cosmetic products or utensils for purchase. Or you can provide add-ons and equipment to rent for a tennis lesson. By doing so, you not only provide your guests with a great service, but you also reach them at a point of specific interest, which allows you to place products in a very target-group-specific way.
Shopping carts can be added in the booking settings of the particular entry in the backoffice. Please make sure that you have set taxes and fees in the menu “Hotel“-> “Taxes”/”Fees” in advance.
We also recommend that you support your guests in their customer journey. Following this approach, you can link to internal or external content in the confirmation messages that are sent when a booking has been made. For example, you could link to your spa arrangements or suggest booking a table for dinner on the confirmation page of an all-day walking tour. This way, you can always be a step ahead, providing an all-round service while pushing your services.
Confirmation messages and the linked content are set up in the booking settings of each entry.
With push notifications you can reach your guests very directly. Use them to either push activities prior to their scheduled start time or to remind your guests about specific services, meaning offers or directory entries.
Activitiy pushes can be scheduled via the checkbox on the editing screen of the specific activity. Offers and directory entries can be pushed manually if, for example, there are still free seats for a certain service or an offer is only available for a short time.